Clothing Behaviour: Psychological Analysis

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Clothing is a part of the silent language that is communicated through the use of visual but nonverbal symbols. Clothes exhibit many things which are important to a person and which he wants others to know. Every article of clothing carries a cultural, social and psychological meaning. The clothes that a person chooses are to a great extent an expression of the concept he has of himself, reflect his personality and express the values that are important to him. This book is concerned with the application of psychological science to the understanding of clothing behaviour. It is about the effect of various psychological factors on clothing interest and clothing conformity amongst adolescents. It focuses on the clothing behaviour of adolescents as this period is important both physically and psychologically and clothing is of greater importance during this period than during any other period. This book is specially designed to serve as a reliable reference work for students, scholars and professionals in the field of Psychology and home science.

ABOUT THE AUTHOR Radha Kashyap

Radha Kashyap is Associate Professor and head, department of Clothing & textiles, International College for Girls, Jaipur. She obtained Masterâ€™s degree in Home Science in 1992 from Punjab University, Chandigarh, and Ph.D. (Psychology) in 2003 from the University of Rajasthan. Her fields of interest and specilisation are Social Garment Production ND fashion designing. She has contributed a number of research papers in these fields. She has guided many students for masterâ€™s Dissertations.

ABOUT THE AUTHOR Usha Kulshreshta

Usha Kulshreshta is Associate Professor of Psychology, university of rajasthan, japipur. She received her M.A., M.Phil., and Ph.D. degrees in Psychology from the university of rajasthan. She has published a number of research articles in reputed professional journals. She has guided a number of students for doctoral dissertations and at present several are working for their Ph.D. degrees under her guidance.