Commerce and Information Technology

The book on “twinkling Thirty-Commerce and Information Technology” (Collection of Research Papers in Commerce and Related Subjects), is the author’s painstaking effort of research for the past ten years, on various current topics based on field study.  The papers included in the book are grouped under seven major heads.  There are altogether 30 papers in this book.  The first group, related to Global business, contains four papers, which brings out the Accounting for globalisation and its impact on corporate reporting, Business process outsourcing, GATT and its impact on banking services in India and Globalisation and recent trends in banking.  Marketing, Second group, encompasses three papers dealt with Purchase decision and consumer behaviour, Marketing of leather products and Consumer’s view on petrol prices.  The third group, Service tax in India and Value added tax in included under the head, ‘taxation’.  The fourth group, ‘Insurance’, includes LIC in rural India, LIC in global era, Impact of LPG on the life insurance sector and the Indian insurance.  Modern marketing approach.  The fifth group, ‘Agriculture’, contains No loss in agriculture-a case study, Plight of landless poor in Tamil Nadir, Role of youth in forestry and Grow more trees.  The sixth group, ‘Co-operation’, includes performance of industrial cooperative societies in Tamil Nadir-recent trends and women empowerment through co-operative societies.  The final seventh group, ‘General’ enclose eleven papers like Pollution control, Secret of success, Move with the world-changes imminent in commerce education and curriculum, All India services-past present and future, Tourism development in Yelagiri hills, Railway pioneering institute, Socio-economic conditions of tribals in Javadhi hills, Power of women and the achievement of women entrepreneurs, Mutual fund industry in India, Information technology and electronic commerce and Women empowerment through Self Help Groups.  The papers deal with current problems and they are written with simple and easy to read language.  The book would be of immense help to academicians, researchers, executives, administrators and students.