Communication for Management

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This edited volume contains select papers by distinguished b-school academics in the area of Business Communication. The papers were presented in the National Conference on "Communication for Management: Teaching and Research in Indian B- Schools organized by the Lal Bahadur Shastri Institute of Management, Delhi during March 7-8-.2006. The papers while highlighting the significance and nuiances of Communication’ inthe corporate context, providea comprehensive overview of the course content. readings. pedagogy , evaluation parameters and feedback mechanism that ought to be evolved and adapted by the instructors handling this course. The objective is to facilitate teachers create awareness among bright young management professionals about the nicepies of the world of communication. which in turn, would help them hone them and reach the top. some insights into research agenda in the area is another attraction for all interested academics and professionals.

ABOUT THE AUTHOR Pankaj Priya

Pankaj Priya, M. B. A. from Bila Institute of Technology Mesra, Ranchi has a rich blend of Corporate and Academic experience. Having spend over 11 years in corporate with Datapro. singer, ESPN and Birla Corp where he was involved in hardcore Marketing. Pankaj Shifted to Academics in 2001. He is presently pursuing for his PhD on Retail Marketing at IIT Delhi . He has published 8 papers in various national and international Journals.He has been a resource person in the MDPs conducted at various reputed organizations. He is an Accredited Management Teacher of All India Management Association and Consultancy Developmemt centre (CDC).

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Bibliographic information

Title
Communication for Management
Author
Edition
1st ed.
Publisher
ISBN
9788170005186
Subjects