This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers’ curiosity, and to which he made seminal and lasting contributions. Overall, this book shows the range and impact of Professor Rogers’ work in communication science, marketing, organizational change, sociology, and social psychology. Alongside personal narratives and memories of their interactions with Rogers, the contributors provide ‘state-of-the-field’ reviews, illustrating implications for practice. Together, these essays add up to a stimulating picture of effective social change approaches across disciplines, and will serve as a starting point for future scholarship and practice.
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