As global competition invades more and more markets, established companies are fighting tougher and tougher battles against commoditization. Management teams are asking themselves: How can our company continue to differentiate itself from our competitors? They struggle to discover and implement strategies of competition that are unique and distinctive from those of rivals, and that can be sustained over time. Thus the endeavor is to achieve competitive advantage. Sustainable competitive advantage is an advantage that one firm has, relative to competing firms. The Competitive advantage over competitors can be gained by offering consumers greater perceived value, either through lower prices or greater benefits. It may stem from the many discrete activities a firm performs in designing, producing, marketing, delivering, and supporting its product. To be really effective, the advantage must be; difficult to mimic unique sustainable superior to the competition This book familiarizes the readers with various sources that can be nurtured into competitive advantage. It provides valuable learning on strategies adopted in the company’s specific case studies to manage competitive advantage. It highlights management practices from the business world that enable companies to gain competitive advantage over their competitors.
Competitive Advantage: An Introduction
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ABOUT THE AUTHOR Reena Poddar
Reena Poddar holds an MBA from Icfai Business School, Hyderabad. Currently, she is working as Associate Consultant with Icfai Business School Research Centre, Pune. She has around four years of experience in the field of academic research. Her articles have been published in various magazines. Her interest areas are CRM, Advertising and Retail.
ABOUT THE AUTHOR Sarika Gadhawe
Sarika Gadhawe is an MBA from University of Pune. Currently, she is working as research associate with Icfai Business School Research Centre, Pune. She has around six years of experience in the field of academic research. She has co-ordinated a few management development programs and conferences including an international conference at Indian Institute of Management, Ahmedabad. Her articles have been published in various magazines. Her interest areas are Consumer Behaviour, Non-profit Governance and Marketing.
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Bibliographic information
Title
Competitive Advantage: An Introduction
Author
Edition
1st ed.
Publisher
ISBN
8131407365
Length
280p.
Subjects
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