In this book, author has taken to a comprehensive view of consumer behaviour which gives an advantage to readers interested in understanding the psychological and social dynamics of this phenomenon of modern life which is worldwide, and which stands out as a distinguished characteristic of the urban corporate societies in the advanced and developing countries. Referring to one official definition of consumer behaviour the author has not only introduced us with its main application but has also apprised us of the adverse effects of such things as aggressive marketing. Each aspect covered by his comprehensive definition is brought under intensive discourse widening the scope of the book. This book will be of immense important to those who are interested in study of management and psychology.
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