It is a great pleasure to present this small monograph on consumer issues to the readers. ‘Consumer is the kingpin of the market’ However, he is the most neglected and exploited element in our economic system. In this small booklet I have made an attempt to explain the various facets of consumerism to the readers. I an sure that the readers will definitely welcome this booklet.
ABOUT THE AUTHOR Sanjay Kaptan
Dr. S.S. Kaptan (M.B.A.) is presently working as Professor and Head of the Deptt. Of Business administration and Management, Amravati University, Amravati. He has eighteen years of teaching experience. He has a written a good number of research papers and articles in different journals and periodicals. He has to his credit 6 books on different aspects related with business management and commerce. He has delivered lectures in different institutions of repute and universities.
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