Nurturing Consumer Activism: A Study of Activists in a Developing Region

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The primary aim of Consumer Movement in a Developing country like India should be ensuring availability of all essentials commodities and services at reasonable prices to the common. The consumer movement in India is weak because of limited supply of committed activists. The consumer movement can gain the most desired direction only with the cooperation and support of common man who can fight for the cause of conmen men. The question of establishing a socially committed consumer union. In this small booklet the author has made a modest attempt to describe the issues related with the organizations and problems related with cultivating a strong leadership.

ABOUT THE AUTHOR Sanjay Kaptan

Dr. S.S. Kaptan (M.B.A.) is presently working as Professor and Head of the Deptt. Of Business administration and Management, Amravati University, Amravati. He has eighteen years of teaching experience. He has a written a good number of research papers and articles in different journals and periodicals. He has to his credit 6 books on different aspects related with business management and commerce. He has delivered lectures in different institutions of repute and universities.