This book is a broad canvas of contemporary situation on corporate social development giving a flavour of present debate on ‘corporate as an important stakeholder in civil society’ for sustainable development. It makes an in-depth study of the paradigm shift in corporate participation in social development in India, with special emphasis on its merits and demerits – a complete description about the changing pattern of funding for social development in the country. Based on case studies from Corporates and NGOs, it makes a detailed analytical assessment of the changing social development project, viz. programmes vis-Ã -vis beneficiaries, and suggests alternative strategies for their funding. It reflects on why the holistic concept of growth needs to be aligned with the objectives of an Industry as its primary role of creating value for shareholders. The book, is the first of its kind in India, will be of great use to the policy makers, researchers, corporates, NGOs, students of management and social work in India and abroad.
ABOUT THE AUTHOR Debasis Bhattacharya
Debasis Bhattacharya, Ph.D. on Corporate Social Development from University of Pune, and graduated from Visva-Bharati University, Santiniketan. Born and brought up in Kolkata, he is 38. His interest spans across a widerange of areas such as Corporate Social Development, Public-Private Partnership, Strategic-Planning, Welfare-Business and Participatory Research. He is a rare blend of an academician and a practitioner, having good knowledge base, hands-on-experience and a strong commitment towards working for the community. He is credited with conceptualization, articulation and administration of innovative National Projects, Studies and Seminars in the area of Corporate Social Development. His quality of relating micro aspects of a problem with macro issues comes from his working with organizations entirely different in character, structure and approach – gained over one and half a decade diverse organizational experience from grassroots level NGO, International Organisations, Government on one hand and CII, an apex and premier industry association on the other. This rich and diverse experience and exposure helps him venture into new areas.
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