This fascinating book is an eye-opening guide to the creativity latent in all of us. It encourages the reader to see things differently, to look at the familiar from a new perspective, and to approach everyday situations without the screen of judgment and conditioning. The author’s basic premise is that the roots of creativity lie within each of us, not outside. The way to discover these wellsprings is by removing mental obstacles and preparing the mind for different kinds of perceptions and feelings. A significant feature of Creativity@Work is the use of the mind map as a way to stimulate associative and divergent thinking. The use of cartoons and charts also helps the reader to go beyond the written-aimed at triggering the ‘Aha!’ reaction.
ABOUT THE AUTHOR S. Ramachander
An MBA from the Indian Institute of Management, Ahmedabad (IIM-A), S. Ramachander received the International Teachers' Program certificate from the Harvard Business School, USA. Now an independent management consultant, columnist and mentor to senior managers, he was a fulltime academic for 12 years (till 2004) and was the Director of the Institute for Financial Management & Research in Chennai (1998-2004). He has 26 years of senior management experience (1966-92) in reputed companies like Hindustan Lever, Pond's, TI Cycles, Shaw Wallace, and JWT. Encompassing a wide range of expertise-marketing and management services to corporate planning-he has worked as a business unit head or CEO in several industries. Concurrently visiting faculty at the IIM-A (1983-90), S Ramachander has also conducted and taught at management programs in collaboration with the University of Michigan Business School in Ann Arbor, and the Carnegie-Mellon University in Pittsburgh. The author of Ascending the Value Spiral (Response Books, 2002), he has also written more than 160 reviews, cases and articles for newspapers and magazines.
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