Cyber Rules: Strategies for Excelling at E-Business

Rahul Gupta holds a graduate degree in technology from IIT, Kharagpur, a post graduate diploma in management from IIM, Ahmedabad and a master's degree in science from Rutgers, The State University of New Jersey, USA. He is currently heading books division of Icfai Business School Research Centre, Kolkata. He also teaches marketing in Icfai Business School, Kolkata. Prior to entering academics, he has served in industry, the General Electric Company of India and BOC India Ltd., in various capacities in sales, marketing and application (food processing)/product (food freezing and refrigerated transportation equipment) development for about 23 years. His area of specialization is marketing.