Communication and mass media are interrelated as without a suitable medium there can be no communication. The Art of communication needs more and varied means of communication in case of mass communication. Whereas verbal communication and print media are older means of mass communications, the technological development has give improved mass media like radio, television and motion pictures. Though media may be different, yet the overall principles for effective communication are similar. How to become export in these principles is the domain of present book. Presenting at the outset the meaning of communication and mass media, press freedoms, technology growth in media, history and growth of media, the book “Dimensions of Mass Media and Communication†Describes in details various mass media newspapers, magazines, book (print media), radio, television motion picture along with related issues challenges, profiles, impact, etc., of mass media and communication in public relations and role of print media and broadcasting media in it. The complete matter is will explained in lucid language. This unique presentation will suit to the needs of students, teachers, researchers, media personnels and general readers.
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