This book presents a comprehensive view of tourism industry in Rajasthan focusing the interrelationships and interdependencies of its various aspects and elements. The authors cover all aspects from organisational, promotional and marketing point of view and describe how this industry can be utilized from particular business. Among its highlights, the book covers: Shows how and why people travel and how that process can be influenced, Examines the cost benefit analysis of tourism industry in Rajasthan, Describes how tourism and travel industry works and stresses how elements interact, examines new dimensions of financial feasibility study. This study will be of interest to the planners, policy makers, educators and professionals at different levels in Governments, universities and the bodies of professional accountants in the field of tourism, travel and trade.
ABOUT THE AUTHOR A.K. Raina
Dr. A.K. Raina born in Srinagar, J & K, in 1963, had his Master’s degree in commerce and tourism. Got his Ph.D. in commerce from Agra University. He taught at G.M. College, Srinagar and presently working as a Senior Lecturer at Dayanand (PG) College, Ajmer (Rajasthan). He did his Post Doctoral Fellowship at Florida International University, Miami, U.S.A. in Hospitality Management. Dr. Raina took Major Research Project sponsored by the UGC, New Delhi on Financial Feasibility of Tourism. Dr. Raina received recognition for his work on tourism from Tourism Planning Division Tabago House of Assembly, West Indies, in 1992, Paryatan Visheshgay Puraskar by the Department of Tourism, Art and Culture, Government of Rajasthan, in 1996, Fellowship on Heritage Tourism of Rajasthan in 1999, letter of appreciation form Kenya High Commission, New Delhi in 1999 and 2001 for research and training the Kenyan students. Dr. Raina has attended number of national and international journals. Besides dr. Raina’s books on Tourism Industry in Kashmir and Dawatnama has been highly appreciated in the academic circles. Presently dr. Raina is working on Eco-Tourism, for the “Save the Earth Planetâ€.
ABOUT THE AUTHOR Neelu Jain
Dr. Neelu Jain born in Ajmer, Rajasthan had her Master’s degree and B.Ed. in commerce from M.D.S. University, Ajmer. She did her Ph.D. in International Tourism in Rajasthan: A Study of Economic Impacts and Marketing Implications on State Economy. Presently Dr. Neelu Jain is working at Sophia Senior Secondary School as PGT Commerce. She is the recipient of Doctoral Fellowship from Indian council of Social contributed research papers on tourism in national level conferences.
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