With intensified competition, more stringent regulations and evolving demand chain relationships, the pharma industry has entered a challenging time. This mounting pressure on pharma marketers to maximize their efforts calls for transforming pharma marketing into a critical engine of innovation. This book presents contemporary insights that include: emerging landscape, major breakthroughs and e-trends in pharma marketing.
E-Trends in Pharma Marketing
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Bibliographic information
Title
E-Trends in Pharma Marketing
Author
Edition
1st ed.
Publisher
ISBN
8131400441
Length
186p.
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