Encyclopedia of Strategic Marketing Management (In 10 Volumes)

1- Management Skills in Marketing, 2- Business Marketing Research, 3- Marketing Planning in a Total Quality Environment, 4- New Product Development, 5- The Psychology of Relationship Selling, 6- Strategic Competitive Intelligence in the Digital Age, 7- Competitive Strategies for Service Businesses, 8- Strategic Personal Branding, 9- Customer Advisory Board: A Strategic Tool, 10- Handbook of Cross Cultural Marketing.