Entertainment Industry: An Introduction

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Today, entertainment includes the entire gamut from radio programs to reality TV, and the entertainment industry is gearing up to meet its challenges. This book explores the Indian entertainment sector, film and music industries, and piracy. The book also has interesting case studies of Rupert Murdoch, MTV, and TiVO, among others.

ABOUT THE AUTHOR V. Partha Sarathy

V. Partha Sarathy (b. 1976) holds an MBA degree from Andhra University. He is presently a senior member of the research team at ICFAI Books, an affiliate of the ICFAI University. Prior to joining the ICFAI, he was in The Hindu Group for a brief period. He was an adjunct Faculty at a management school, where he taught marketing and strategic management. He made research contribution to various books related to branding, advertising, media, IT, and corporate governance. He has edited books on advertising, entertainment and rural marketing. His other areas of interest are management strategies and philosophy.

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Bibliographic information

Title
Entertainment Industry: An Introduction
Author
Edition
1st ed.
Publisher
ISBN
8178815052
Length
252p.
Subjects