Entrepreneurs are people who create and grow enterprises; entrepreneurship is the process through which enterprises are created and grown. Entrepreneur development refers to the infrastructure of public and private policies and practices that foster and support entrepreneurship. India is the 5th largest economy in the world and it ranks above the UK, France, Italy and Russia and has the 3rd largest GDP in the entire continent of Asia. But in India, 390 million people still live on $1 a day or less. The distribution of wealth may or may not be equitable. But in creating the possibility of making it in rural India itself through entrepreneurship, the new rural prosperity is transforming rural India’s image from economic nonentity to emerging market within the emerging markets. The book attempts to give a clear picture on various perspectives and issues affecting development of rural entrepreneurship. It discusses entrepreneurship in rural India in the context of integrated rural development, role of entrepreneurship, woman entrepreneurship and meeting of capital needs of entrepreneurs by financial institutions like NABARD, nationalized banks and Khadi and Village Industries Corporation. Factors relating to marketing, micro finance, innovation and awareness of science and technology and ways to develop entrepreneurial skills for rural masses are also discussed. It highlights factors that lead to or promote entrepreneurship under different perspectives as sustaining development, empowering women, enabling means of livelihood, role of NGOs, establishing gender equity by eliminating risks and hurdles faced by rural woman entrepreneurs in particular and male entrepreneurs in general.
ABOUT THE AUTHOR G. Jegadeesan
G Jegadeesan holds a Ph.D. in Labour Studies from Madurai Kamaraj University, master's degrees both in Labour Studies and Political Science from Madurai Kamaraj University and a bachelor's degree in Law from Madurai Law College, Madurai Kamaraj University. He also holds a Postgraduate Diploma in Personnel Management and Industrial Relations from Institute of Social Work, Madurai and a Diploma in Labour Laws and Administrative Law from Annamalai University. He has 22 years of administrative experience in Madurai Kamaraj University and 17 years of teaching experience in Directorate of Distance Education, Madurai Kamaraj University. He is presently working as Faculty Member at Icfai Business School Research Centre, Chennai. Prior to joining Icfai, he was Faculty Member in the Department of Labour Studies, Madurai Kamaraj University for 10 years. He has presented many research papers in various national and international conferences. His articles have been published in journals like The Indian Journal of Labour Economics and Journal of Employment Law and Korean Journal of Industrial Relations. He has earlier authored two books, titled "Human Rights, Group Rights and the UN" and "Human Rights and the New World Order", both published by the University of Madras and were prescribed as study material for M.A. Human Rights course in the University. He is passionate about teaching, guiding research, consultancy and conducting management development programs. His areas of interest include human resource management, industrial relations, organizational behavior, training and development, wage and employment administration and research methodology.
ABOUT THE AUTHOR R. Santana Krishnan
R Santana Krishnan holds postgraduate degrees in Economics and Business Management, both from Madras University. He also holds a postgraduate diploma in Market Research and has cleared the Intermediate Exams of the Cost and Works Accountants of India. He is currently working as a Consulting Editor at the Icfai Business School Research Centre, Chennai. Prior to joining Icfai, he worked for Atlantic Blue Consultancies and Services Ltd., for over two decades in various levels including Managing Director and worked for Lanson Motors Toyota Pvt. Ltd. for a brief period. He also regularly contributes articles to Icfai publications. His experience lies in the fields of management consultancy, market research and entrepreneurship and his areas of interest include consumer buying behavior and human behavior.
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