As a powerful medium of communication, Globalization of Indian Broadcasting has been responsible for bringing a whole lot of changes in our social values and culture. So it becomes essential to acquint about different facets of global television. This book on “Globalization of Indian Broadcasting†throws light on some important issues that Indian television is facing at present. It is divided into six chapters. The first chapter provides general insight about global television working in Indian besides Doordarshan. The second one deals with a brief description about Doordarshan and its different channels alongwith satellite channels. In the third chapter, spread and impact on global television in present context has been dealt. No one can deny the fact that in the present day, advertising play an important role in shaping individuals as well as society. And in the chapter on globalization of advertisements on Indian television, efforts have been made to show how it has shaped the Indian market in various ways. Similarly in chapter fie, one can find that how global content has affected Indian television through its various formats and in turn helped in developing its own contents. In the end under epilogue as sum up of all the above aspects alongwith suggestions have been provided. Commercial rate card of Doordarshan advertisement is appended in appendix for the benefit of those who are interested in it.
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