Google Inc., a popular search engine, has transformed itself over the years from a search engine company into a media firm – providing advertising and special services to searchers and business participants who seek online visibility. Its innovative business solutions and revenue generation model have made Google’s business and its growth strategy a great success in terms of increased profit, popularity and market share. It has used information technology and computing application concepts strategically for the success of its search engine. Its products and services have led Google to the forefront in search technology and in providing business solutions to its participants. The products and technological innovations have enabled Google to reach the top and to be the leader in the search engine and technology market. Google success in the market is a direct upshot of its diversity across geographic regions, industry verticals and advertiser/partner segments of any size and type. Though controversies might exist with regard to various challenges faced by it, Google is still unique in its operation and innovation so much so that its competitors are unable to match its effectiveness and efficiency. This book is designed to highlight the growth and success of Google revolutionary transformation from a small search engine business to a big corporate. It discusses the technical innovations, business models and strategies adopted by the company that have led to its being in the forefront in search engine and online business, thus revolutionizing online marketing.
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