Green marketing refers to companies trying to reach out to customers with products and services that are harmonious with natural resources and are manufactured ethically. This is in response to the growing awareness of environmental protection globally after the oil spill by Exxon and other such incidents that harm the environment. Greenpeace and other such organizations contribute by bringing about an awareness of the ozone layer depletion and global warming. Now, some consumers prefer to do without products that are environment hostile and openly boycott them. Instead, they prefer paying a premium for products or services offered by ‘green’ or environment-friendly companies. Green marketing refers to companies trying to reach out to customers with products and services that are harmonious with natural resources and are manufactured ethically. This book covers an in-depth study of green marketing, its advantages and opportunities, green product design, and related aspects, besides its applications in the IT industry, and presents case studies relating to Body Shop, Prius, Green & Black’s, Eco Paraiso and BP.
View cart “Ethical Marketing: Perspectives and Applications” has been added to your cart.
Green Marketing: Concepts and Cases
by K. Suresh
$34.20
$38.00
In stock
Free & Quick Delivery Worldwide
All orders amounting to US$ 50 or more qualify for Free Delivery Worldwide. For orders less than US$ 50, we offer Standard Delivery at $14 per book.
ABOUT THE AUTHOR K. Suresh
K Suresh (b. 1967) is a mechanical engineer and an MBA from Osmania University. He has eleven years of work experience in industrial marketing, business journalism and as faculty in a business school at Hyderabad. During his stint in business journalism, he covered launch, distribution, promotion and other marketing issues of several products across different categories. His areas of interest are advertising, marketing strategy and rural marketing. He has been a regular contributor to ICFAI magazines on marketing and advertising. At present, he is working as a faculty member at ICFAI Books, an affiliate of the ICFAI University. He has edited several books published by the ICFAI University Press.
reviews
0 in total
Review by Anonymous
Green Marketing: Concepts and Cases
Be the first to review “Green Marketing: Concepts and Cases” Cancel reply
You must be logged in to post a review.
Bibliographic information
Title
Green Marketing: Concepts and Cases
Author
Edition
1st ed.
Publisher
ISBN
8131403807
Length
296p.
Subjects
more by K. Suresh see more
similar bookssee more
Good Governance: Case Studies in Administrative Innovations
As a supplement to direct ...
$19.80
$22.00
Cost Management for Hospitality Industry and other Service Business Sectors
A service business is one, ...
$27.00
$30.00
There are no reviews yet.