Intercultural Communication: The Indian Context

A nation with sub-continental sprawl and over 1,200 million people, India is characterized by a huge diversity of languages, castes, religions, and ethic groups. From these and some other differences crops up the problem of intercultural communication – which, in today’s shrinking world, is a necessity, not only for diplomats or business leaders, but also for those involved with social networking. For the first time, this book sets out the challenges of communication across verbal, non-verbal and cultural differences, and the ways showing how to cope with them. Covering various aspects of intercultural communication, like its history, orientations of culture, formation of intercultural identity, and cultural conflicts, the book primarily seeks to improve Indians’ understanding of themselves. And also help reduce conflict between groups.