In this constantly evolving world, the nature of selling is also changing-from merely persuading the buyer to buy a product to developing a permanent relationship between the seller and the customer. Therefore, better skills are required to b e a successful sales person. This book tells you all about selling successfully-right from approaching the customer to closing the deal.
ABOUT THE AUTHOR Y.C. Halan
Dr. Y.C. Halan is on the governing body of the Lal Bahadur Shastri Institute of Management at New Delhi and Bareilly, and Deshbandhu College, University of Delhi. Earlier he was on the Board of Directors of American Studies Research Centre, Hyderabad. Dr. Halan, A Ph.D. from Jawaharlal Nehru University, has held the editor's position in various newspapers-The Times of India, The India Express, Hindustan Times and Observer. He was Business Advisor to the Duncan Goenka group of industries. He has also authored The Success System, a well-known book published in India and Malaysia.
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