ABOUT THE AUTHOR Amitabha Ghose
Amitabha Ghose holds an MBA degree with specialization in Marketing and Export Management from Indian Institute of Business Management, Patna and MDP in Marketing using IT and the Internet from IIM Calcutta. Besides these, he is also a member of the Calcutta Management Association, Kolkata. He has over 15 years of corporate experience in the area of sales, marketing and export, market research, channel development, branding and strategic management. He is currently working as Faculty Member at Icfai Business School Research Centre, Kolkata. Prior to joining Icfai, he was working with Tata Group Co in various capacities, including Sales Manager for eastern region and SAARC countries. He later joined in the marketing division of Indian Oil Petronas (PSU-Malaysian MNC JV Co.) with national responsibility. He also worked for an FMCG company and a Management Consultancy firm in the capacity of Regional Manager. His research areas of interest include - competitive intelligence in the global economy, marketing strategy, global branding, retailing, mergers and acquisitions and strategic management.
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