Marketing communication and Public Relations are moving toward interactions between individual recipients and consumers rather than being directed from a marketing organization to masses of consumers. It is now possible for an individual to be just as efficient in broadcasting information, both positive and negative, about an organization as it is for a large corporation to promote itself. The social networking that allows the quich and easy dissemination of information and mis-information is in part a product of changes in online communication channels, but these communication channels are in part enabled by such social networking.
ABOUT THE AUTHOR Mohd Altaf Khan
Mohd. Altaf Khan, senior most Professor, Department of Commerce & Business Studies, Jamia Millia Islamia-A Central University by an act of Parliament, was born in Bhajanagar, Orissa in 1959 with a brilliant academic carrer; with four degrees M.Com., M.Phil, LLB and Ph.D. He has associated with Teaching & Research in the field of Management & Commerce since 1982. In his academic career in Orissa as well as in Jamia Millia Islamia, Delhi, he distinguished himslef as an excellent teacher and a research supervisor and set a new record by successfully guided Twenty Ph.D. Scholarly.Prof. Khan has published a good number of research articles and more than 20 books. Her excles as a seminarian, attended several national and international seminars right from the year 1982. As a member of scores of All India Professionalism Development Foundation, All India Commerce Association, All Orissa Commerce Association and Academic Organization, he has made presentations & chaired many Technical Sessions. He was edge the best academic scholar by Orissa Researchers Association in the year 2006.
ABOUT THE AUTHOR N H Mullick
N H Mullick, is a Professor in Marketing at Asia Pacific Institute of Management, New Delhi. He has done his Ph.D. In Marketing from Jamia Millia Islamia and an M.B.A. From Aligarh Muslim University. He also has more than 24 years of teaching and industry experience. His ten years experience has been in teaching Sales & Distribution Management & other Marketing subjects at various reputed managment institutes. He has also worked at Senior levels in reputed companies like Orissa and Zenith Computers Limited. He is also active in research, consultancy and has authored numerous research papers and articles published in national and international journals.
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