It deals wth key issues pertaining to professionalisation of co-operative marketing management, man power planning, training, motivation, leadership development, application of managerial science to co-operative marketing, etc.
Marketing Management Of Co-Operative Sector In India
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Bibliographic information
Title
Marketing Management Of Co-Operative Sector In India
Author
Edition
1st Ed.
Publisher
ISBN
8185475393
Length
viii+262p., Illus.; 23cm.
Subjects
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