Organisational Communication: A structural and Functional Analysis

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Communication is the life blood of an organization. The communication system of an organization is an increasingly powerful determinant of the organisation’s effectiveness, and it may have a limiting effect on the ability of the organization to grow, to perform efficiently , or to survive. The research approach of communication scientists in the past has seriously under estimated the impact of structure on communication of the organizations. There is an interdependent, inseparable interactyin between structure and function of communication in the organizations. Any breakdown in either can render the commu ication system inoperative. The intellectual separation of communication from organisation has discouraged the development of organizational communication as an integrated mode of inquiry. Thus the present investigation was designed to study the structure and function of the communication system of the Andhra Pradesh Agricultural University, Hyderabad. The study made some significant revelations about communication scenario existing in the organization with interesting implications. It brought to light the ills of hierachial administrative system in misu understanding one’s own role and utter disregard of other’s role expectations. Communicative openness-communicative initiative and receptiveness is the other casuality in the existing structure. Role conflict and role ambiguity were found to be quite prevalent in the system. The study has thrown adequate light on how to tackle these communication problems to promote Role Efficacy through uninhibited communicative initiative and unbiased response under the work climate free from ambiguity and conflict in role situations.

ABOUT THE AUTHOR B.P. Sinha

Dr. B. P. Sinha (b.1939) is Professor and Head in the Indian Agricultural Research Institute, New Delhi for last two decades. He has a long experience of teaching post graduate scholars and guiding researches in the area of communication and Human Resource Development. He has guided about two dozen M.SC. and Ph.D. research project. He has authored a book and has over five dozen research papers published in national as well as foreign journals of repute to his credit.

ABOUT THE AUTHOR M.N. Reddy

Dr. M.N.Reddy (b. 1950) is presently working as Associates Professor (communication) at Extension Education Institute, A.P. Agricultural University Rajendra nagar, Hyderabad. He had about 15 years of experience as grass root level extension worker, researcher, trainer and post-graduate teaching faculty at University level. As a faculty member in the University he had directly experienced to the weaknesses and strength of communication system operating in the organisatin. He did his Ph.D. from Indian Agricultural Research Institute (IARI), New Delhi and was awarded National communication Research Award’ for the best thesis in the field of Communication Research in India. He has published nearly two dozen research papers in various journals of repute.

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Bibliographic information

Title
Organisational Communication: A structural and Functional Analysis
Author
Edition
Ist ed.
Publisher
ISBN
8170993318
Length
x+142p., Tables; Bibliography; Index; 22cm.
Subjects