It was only during liberalization and entry of multinational companies in India that the trend of paid news started. The materialistic world has change the concept of everything, and media is no exception. The phenomenon of paid news in the media has become entrenched as an institutional malpractice, especially evident in the coverage of the recent Lok Sabha and Assembly elections. Can something be done to restore lost ethics in an environment where commercial interests are increasingly driving and degrading journalism? Paid news or paid content are those articles in newspapers, magazines and the electronic media, which indicate favorable conditions for the institution that has paid for it. The news is much like an advertisement but without the ad tag. This kind of news has been considered a serious malpractice since it deceives the citizens, not letting them know that the news is, in facts an advertisement.
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Paid News: The Bane of Ethical Journalism
by Sanjay Gaur
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ABOUT THE AUTHOR Sanjay Gaur
Sanjay Gaur obtained his M.A. Degree from Rajasthan University, Jaipur. He also did his diploma course in Journalism and Mass Communication from Kota Open University, Kota. He is a freelance writer. He frequently writes in different magazines and newspapers. He has contributed a large number of articles to various reputed journals and has authored many books. His books: maharani se Rajrani: Vasundhara Raje and Global Environmental Concerns: Strategies and Policies have earned wide appreciations. He has been honoured with many awards. He was associated with Danik Bhaskar than he joined the India TV News Channel. At present he is Bureau Chief, Rajasthan in S1 News Channel.
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Bibliographic information
Title
Paid News: The Bane of Ethical Journalism
Author
Edition
1st ed.
Publisher
Yking Books, 2012
ISBN
9789380930794
Length
iv+218p., 23cm.
Subjects
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