Partner Relationship Management: An Introduction

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Partner Relationship Management (PRM) is a business strategy to develop and improve relations between businesses and their channel partners. It can also be seen as an extension of Customer Relationship Management (CRM) that helps manage relationships with channel partners. This book introduces and presents this emerging channel management and e-business strategy to the evolving channel-centric enterprise world. PRM is imperative for those companies to whom channel partners are growing increasingly important in areas such as marketing, selling, delivering and servicing processes. Professionals, executives and students of management and information technology (IT) will be able to understand this subject better and make good use of the insights offered in the pages of this book.

ABOUT THE AUTHOR S. Jaya Krishna

S. Jaya Krishna holds an MBA degree from Sri Venkateswara University, Tirupati. Earlier, he worked as a faculty member in management at various business schools. At present, he is a faculty member and consulting editor at ICFAI Books, an affiliate of the ICFAI University. He is also the consulting editor for The ICFAI Journal of Supply Chain Management published by the ICFAI University Press. He is a regular contributor of articles to various magazines and journals published by the ICFAI University Press. He has already edited a few books, also published by the ICFAI University Press. His areas of interest are management information system, supply chain management, knowledge management, e business etc.