A compilation of research papers presented at an international conference, the volume offers a better understanding of management strategies to cope with the changing global scenario in the area of marketing and finance. Pointing out that management strategy cannot be constant but has to be continually reinvented for the survival of the organisation, the papers provides divergent views on reinventing strategies for management. With empirical studies bearing reference to specific Indian states, organisations and situations, they deal with strategies in consumer psychology and behaviour, societal marketing, retailing and promotional strategies including advertisements and interactive marketing via Internet. A detailed section views financial innovations, impact of monetary policy on took market returns, developments in the Indian banking sector and implementation of International Financial Reporting Standards in India.
There are no reviews yet.