The present book makes a comparative study of the need-related personality aspects and self-esteem of married employed, married unemployed and single employed women. It presents a perspective of the changing status of women, the prevalent sex-role expectations and sex-role definitions along with certain theoretical frame-works to understand the personality of women in employment. Using T.P.P.S. and Indian adaptation of Rosenberg’s self-esteem scale, the book provides information about certain socio-cultural aspects of women such as parental influence, role of family, attitude towards career and home vs. job conflict. An analysis of socio-cultural background is also made.
Print Media Communication and Management: Elements, Dimensions and Images
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