Sociology of Media: Impact of Doordarshan onTribals

This book is about the impact of Doordarshan on tribals in different sphere. It has tries to analyse the relationship between tribal community and Doordarshan and their exposure to this important and effective media of mass communication towards their educational, cultural, economic, political as well as social development. It has also tried to analyse the impact of Doordarshan on tribals towards continuity and change. The present book is divided into seven chapters. The first chapter deals with concept, tribe, tribalism, de-tribalization, and earlier literature. The second chapter is Doordarshan: A profile is related with the Profile of Doordarshan. The Third chapter Doordarshan: A microscopic study is related with the methods used in the study of this work. The fourth chapter Doordarshan: An overview of the viewers. The information related to Doordarshan and other mass media as well as their exposure to these media have been analysed in the fifth chapter “Doordarshan and other Mass Media.” The educational, social, economic and occupational, cultural and political development and continuity and change among the tribal community with related to the impact of Doordarshan has been analysed in the Sixth chapter, i.e. Doordarshan: Change and development. The seventh chapter is the conclusion of the whole work. In nutshell, various programmes produced by Doordarshan are producing good impact on the tribal society and in this process, tribal life is changing in its every spheres. At present, he is working on Caste Dynamics: “The Bhumihars of Eastern India”