Strategies of Multi-Media Communication

Multimedia is the use of several different media to convey information (text, audio, graphics, animation, video, and interactivity). As the information is presented in various formats, multimedia enhances user experience and makes it easier and faster to grasp information. Multimedia is now a major factor in an increasing variety of aspects of the lives of people. Education, advertising, entertainment, business, health care, scientific research, government, and many other fields all make extensive use of multimedia productions at a rapidly increasing rate. The book is intended for people who have entered the exciting world of developing multimedia presentations or expect to do so in the future. It provides a comprehensive coverage of all the issues related with multimedia communication. It provides a theoretical foundation for the human communication and computer science principles that underlie successful multimedia. The origin, development and emerging trends of multimedia communication are elaborately described. Although this book is primarily for students, it can be also very useful for academia, researchers, scientists, engineers, practitioners and management consultants dealing with multimedia communication systems.