Clearly the ability to motivate others (and yourself) is crucial for top performance. At times it can seem like balancing on a tightrope-get it right and the rewards benefit everyone; get it wrong and you can end up with low morale, poor performance and a badly disaffected workforce. What triggers motivation in one individual may have a negative effect on another. This major new book eliminates the hit-and-miss element by providing a comprehensive overview of motivational theory and its applications at work.
ABOUT THE AUTHOR Sarah Hollyforde
Sarah Hollyforde MCIPD, MBA, is a professionally qualified human resources (HR) manager. She has over 20 years' experience in both the private and public sector. Sarah draws on her experiences in implementing and supporting a wide range of HR applications.
ABOUT THE AUTHOR Steve Whiddett
Steve Whiddett BSc (Hons), MSc, C. Psychol, is a chartered occupational psychologist. He has over 25 years' experience as a specialist in the areas of assessment and development. Steve has presented at conferences and published many articles on these topics.
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