The Secrets of Successful Selling is a lively, practical book that gives straightforward and down-to-earth advice on the basic and not-so-basic principles of salesmanship. Not only original and fun, this autobiography of a successful salesman has page after page of tried and tested techniques. Packed with entertaining anecdotes, the book shows how to succeed in each essential stage of the selling process. Written to encourage salespeople ‘at the sharp end’, and for sales managers too, there are countless tips, stories and asides to stimulate the reader’s interest. The Secrets of Successful Selling is for everyone with an interest in or involved in selling-whether an eager beginner or a case-hardened sales manager.
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