This book is an attempt to organize and present the information, some of which comes from academic studies, some from the school of experience. It was written to meet the needs of college classes devoted to or including exploration of this exciting, undeveloped area: managing travel agency. It should also be of help to executives and tour operators who want to implement a guest focused service strategy in any hospitality organization that wants to compete successfully in today’s customer driven market. Each of the chapters is keyed to a principle of successful travel agency and tour operations. It is complete with extensive references and suggestions for further reading.
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