Of all the various techniques and methodologies being bandied about on innovation management, perhaps the best is TRIZ, a Russian acronym for inventive problem solving that can solve technical and non-technical problems. Case studies to prove the efficacy of TRIZ are in the area of technology foresight, and the application of TRIZ to Economy Class Aircraft Cabin Design, among others.
ABOUT THE AUTHOR A. Srikant
A Srikant holds a PGDM from IIM, Calcutta and a BTech from IIT, Madras. He has more than ten years of industrial experience. He is currently working as a Faculty Member in the area of marketing at Icfai Business School, Hyderabad. He has written several articles and is currently the Consulting Editor of Icfai Journal of Services Marketing.
ABOUT THE AUTHOR Surya Pala
Surya Pala is a Faculty at ICFAI Business School, Hyderabad. His area of specialization is Marketing and Systems, which were also his core pursuits at IIM-Calcutta. His interests have been in the area of innovations and innovation management, with a systems and a marketing perspective.
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