Studiers that have examined the role of information and prices in the health sector in the United States have typically focused on the effects of advertising on prices and it was only recently that he first estimates of buyer and seller ignorance in the health market were prepared. Using data on a national sample of 6353 physicians practicing in five different subspecialties, Gaynor and Polachek measured incomplete patient and physician information in this market. They found that patient information was significantly less complete than physician information for all types of services, especially office consultations, hospital follow up visits blood counts chest X rays and D and Cs.
ABOUT THE AUTHOR Hemant Shrama
Hemant Shrama did his graduation in History from Delhi University. He acquired postgraduate degree in Public Relation and Travel and Tourism with distinction from Bhartiya Vidya Bhawan. He is reputed author of a number of articles and books on various aspects of hospitality and tourism. He has more than 35 years of experience as training and management consultant to hospitality and tourism educational institutes.. He has developed and designed number of travel related curriculum for undergraduate and postgraduate educational and training which have been acknowledged and adopted by many colleges, university and training institutions both in Indian and abroad.
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