Compete or Forfiet! [I.E. Forfeit!]: Competitive Strategies for Pharmaceutical Industry

Subba Rao Chaganti, the author of this book, has over thirty-five years of rich and varied experience covering all facets of pharmaceutical marketing and management. His experience spans pharmaceutical selling, sales management, brand management, marketing management, strategic planning, training and development, marketing and advertising research consultancy. Work experience covers both domestic and international marketing, and both domestic and multinational sectors. He is presently an adjunct professor at Gitam Institute of Foreign Trade (GIFT), Visakhapatnam; and a program director at ENHANZ, which focuses on designing and elivering Executive Education Programs. He has published two books: 1. Handbook of Pharmaceutical Marketing in India; 2. Game Plans for Post-GATT Era: Action Agenda of Indian Pharmaceutical Industry.