When organizations realized that employees must be highly motivated and passionate about their work and that products and processes alone could not help organizations sustain loyal customers, the buzzword, employee engagement was coined. This includes commitment, loyalty, productivity and ownership on which these employees demonstrate a higher productivity.
ABOUT THE AUTHOR Chitra Mukunnan
Chitra Mukunnan holds a Bachelors degree in Economics (BA) from Madras University and a Post Graduate Diploma in Personnel and Industrial Relations from Madras School of Social Work. She has 15 years of industrial experience. She is currently working as Faculty Member in ICFAI Business School, Chennai teaching HR and also coordinates Soft Skills Training Programme. She contributes articles to various management journals and magazines. Her areas of interest include HR, Soft Skills and Corporate Social Responsibility.
ABOUT THE AUTHOR K. Sangeetha
K. Sangeetha holds a bachelor's degree in Pharmacy (B.Pharm) and a master's degree in Business Administration with specialization in Marketing and Finance. She has five years of academic experience in teaching Pharma and Management. She is presently working as Faculty Associate at the Icfai Business School Research Center, Chennai. She is an active contributor of articles to various management journals and business magazines. Her areas of interest are HR, Marketing and Consumer Behavior.
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