PR is a multifaceted discipline which deals with Media Relations, Community Relations, Public Affairs, Government affairs, Issues Management, Financial Relations, Trade Relations, Internal Communications etc. Its scope and function spread over varied organizational segments. PR has emerged as an important and reliable tool to corporates, governments, industries at large to disseminate information to the various "publics" concern to the organization, so that the double bottom line of commercial and social conscientiousness is taken care of. The inter-connectedness between Media and Public Relations is very crucial. Their relationship is more symbiotic than complementary. In an ever-changing world, both media and PR are experiencing major changes with the advent of web, blogs, Pod casting and other technological changes in the communications industry. This has brought media and public relations closer than ever before. This book throws light on the role of various media serving as vehicles in organizational public relations. It finds answers to questions like how media has evolved over the recent period as a vehicle for organizational PR and what is the symbiotic relationship between Media and PR. The book is divided into two sections. The first section is about concepts and the second section is about applications and cases.
ABOUT THE AUTHOR Kalyani Gohokar
Kalyani Gohokar holds a bachelor's degree in Microbiology and Master of Business Administration in HR from Nagpur University. She has two years of experience in academics and research. Her areas of interest are HRM, organizational behavior and performance management. Her articles were published in various magazines published by the Icfai University Press.
ABOUT THE AUTHOR Pramod Rao
Pramod Rao holds a Mechanical Engineering degree from the Regional Engineering College, Rourkela. He has 35 years of varied industrial experience. He started his career with Voltas Ltd., where he worked in the marketing division for 18 years and held various senior managerial positions. For the next 17 years he co-founded and ran his own enterprises. He co-founded ‘Raaga Vacations', based at Connecticut, USA and 'BSO', based at Mumbai, India. These firms were involved in tourism marketing business. Later, he co-founded and was Managing Director of 'Glenridge Executives Center Pvt. Ltd.' at Bangalore which offered ready-to-use, fully furnished offices and allied services to MNCs, wanting to begin their operations at Bangalore. He currently heads Icfai Business School Research Centre, Pune.
ABOUT THE AUTHOR Ravikant S. Wawge
Ravikant S Wawge holds an MBA from Shri Sant Gajanan Maharaj College of Engineering, Shegaon. He is also a certified trainer of the Junior Chamber International, India. He is currently working as a Faculty Associate with Icfai Business School, Pune. Prior to joining Icfai, he served as Managing Editor for 'In-House News Service', Academic Director for 'Students Competency Development Program' and Secretary for Khamgaon City Chapter of the Junior Chamber. He was also the member of the board of studies of 'Shaashwat Business and Economic Research' where he had exposure to business management and economics. He also worked as visiting faculty for various institutes and taught Commerce and Management. His areas of interest include finance, marketing, public relations and socio-economic behavioral studies.
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