R D Sharma
Showing all 11 books
This book with 28 chapters and informative appendices is expected to benefit the students and teachers alike besides the field veterinarians who carry the responsibility of managing livestock diseases within economic and risk threshold.
The book attempts for the first time, an approach in the form of a "Model" propounded by Professor R.d. Sharma relating to comparisons of the administrative systems of the third world countries. Professor R.D. Sharma’s model (R.D. Model) is different from Riggsian and other ecological models (Ferrel Heady etc.)in the sense that it take into account, not only the structural function as components and characteristics in Talcott Parsonian and Weberian ...
The process of social change has always been a relevant factor in influencing the style of living and value of the persons. Both laymen and social scientists are concerned with this phenomenon. In developing countries like ours, it is a topic of central importance. Planning in our country wholly depends upon this process, which is influenced by various factors like education, occupation and structure of the society. This study was undertaken with a view to ...
The study of Marketing Effectiveness in Indian Consumer Banking through customer judgement provides strategies. Examined in the first chapter with special emphasis on the on going steps taken by both Government of India and Reserve Bank of India. The second chapter entitled “Research Design and Methodologyâ€, explains the procedure followed in developing and designing the objectives, hypotheses, methodology. The third chapter, viz., “Product Adequacy and ...
Within the framework of marketing concept the present study has examined in detail various efforts by the agencies concerned like sponsor banks, state government, RBI and Government of India with regards to need-based service package in rural India, branch location issues, rural banking, communication, customer-friendly bank personnel, procedural simplification, etc. The issues have been studied empirically on the basis of information gathered, on self-developed ...