Sandhir Sharma
Showing all 13 books
The e-marketing industry has a bright future to watch out. The future of marketing is there for anyone to see – just log onto the Internet. In less than a decade the World Wide Web has changed from a research enclave to the main street of the world. In the years ahead it will continue to shift from a medium of personal communication and expression to a place of economic opportunity. This book will provide valuable and timely information to a wide range of ...
This is a book about the electronic publishing, the way it is done and the forms it takes. Its subject is online information services and how they will affect the narrative form of the individual news story as well as the general context of daily and weekly journalism. The central argument in this text is that the marriage of computers and online libraries creates a radically new technology that will fundamentally alter the relations between writer and news ...
This book covers a range of innovative teaching techniques and examples aimed at engaging students in the environment learning process. The book identifies environmental movements as emerging social phenomenon that had enormous social and political implications but whose patterns of social and cultural origins had yet to be fully understood. Moreover, given Asia’s extremely diverse social, cultural, and political backgrounds, it is believed that the contours ...
The book will serve as a foundation for environment and pollution education for curriculum development. The subject matter of the book represents a framework of environment and pollution upon which policy-makers and educators can develop curricula designed to create "well-educated, literature persons familiar with the environment and pollution". This book would be of great interest and use to all concerned with education and teaching of environmental ...
Communication is the central skill any manager can possess. It is the link between ideas and action. It is the process that generates profit. It is the emotional glue that binds humans together in relationships, personal and professional. To be without the ability to communicate is to be isolated from others in an organization, an industry or a society. To be skilled at it is to be at the heart of what makes enterprise, private and public, function successfully. ...
E-Learning is a rapidly developing field. Many of he problems associated with the newness of e-learning are addressed and juxtaposed to the diverse approaches to e-learning adopted by the academic, government, corporate and community sectors. The argument that education is the fundamental purpose of e-learning is made, calling for an emphasis on human interaction rather than end goals. Educational organisations are advised to develop a clear rationale for ...
The Dictionary of Natural Disasters makes clear that there are links between global scale processes and local experiences of disaster, but underlies the difficulty of attributing blame for individual disasters on specific global pressures. It argues that action to reduce disaster needs to be coordinated at the local, national and global scales and that there is a need for greater integration across the physical and social sciences. In this context, the human ...
The emergence of World Trade Organisation (WTO) has changed the world economic order. Economies of the world are opening up and integrating with each other. India too has shelved the earlier protectionist policy and opened up the economy to the world market. Globalisation refers to widening and deepening of international flow of trade, capital, labour, technology, information and services. It involves liberalization of national and global markets in the belief ...
This book provides a comprehensive material of software engineering techniques and their application in practical software projects. This book takes a broad perspective to software projects. This book takes a broad-perspective to software engineering, offering readers solid coverage of the software process and software process technology, system integration, requirements management, and risk analysis, as well as pattern-based reuse, distributed system ...
Complex, challenging, and stimulating, this book addresses system analysis and design; it is full of information that shows the organizational process that a team of business and systems professionals use of business and system professionals use to develop and maintain computer-based information systems. It stresses the importance of responding to and anticipating problems through innovative use of information technology. This complete course book presents ...
Data Structure provides a practical introduction to data structures and algorithms from the viewpoint of abstract thinking and problem solving, as well as the use of C++ .The most unique aspect of this text is the clear separation of the interface and implementation. C++ allows the programmer to write the interface and implementation separately, to place them in separate files and compile separately, and to hide the implementation details. This separation of ...
Globalization of Indian economy has resulted in increased business opportunities both for Indian businessman in the foreign markets and foreign sellers in Indian market. The competition in all categories of products i.e. consumer goods and industrial goods has increased in the Indian as well as in foreign markets. To the businessman of any country, the competition has become stiff both in their domestic and outside markets. The Indian markets have thus required ...