Chinese Marketing Practices: An Introduction

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With the advent of liberalization measures and the WTO into China, the country has become a market place for international players to compete with local and international players. Now, Chinese local markets have become so competitive that the companies that could not capitalize on the knowledge of local markets had to close their operations. On the other hand, companies like Haier and Lenovo have fared well here, an encouraging sign for China. This made a few companies within China rethink their next move to stay competitive in their homeland. The articles in this book give a comprehensive view of China’s evolution and growth as an emerging world economy, and about the changes the Chinese government introduced within the country and how these changes impacted the global arena.

ABOUT THE AUTHOR G. Radha Krishna

G Radha Krishna holds a PhD in marketing, a bachelor's degree in Electronics and Communications engineering and a master's degree in Business Administration from the Osmania University. He has five years of experience in marketing of electronic industrial goods to various public and private sector companies in Andhra Pradesh. For the last ten years, he has had varied academic experience in various institutes of India like BITS, Pilani and TA Pai Management Institute. Presently, he is a faculty member at the Icfai Business School. His areas of interest include advertising and consumer behavior. He has also published and presented many research articles in various national and international journals, and conferences.