Marketing Management : Analysis, Planning And Control

Dr. A.K. Phophalia is a Lecturer in Faculty of Commerce, University of Rajasthan, Jaipur.  He got his master degree in 1976 from University of Rajasthan. In 1984, he was awarded Ph.D. Degree in Commerce by the same University.  He taught Management Accounting, Sales Management, Costing to M.Com. and B.Com. classes for over 20 years.  Dr. Phophalia has 4 books to his credit in the field of Commerce.  About 10 research papers have been published in India and abroad.

Sarita Sharma has been teaching Home Science for over 7 years. She has brilliant academic career and possesses several degrees. She has contributed a good number of articles in news papers and periodicals relating to Home Science. She has organized and participated in a number of conferences and seminars. She is closely associated with many academic and educational institutions and organizations.