Research Methodology in Retail Marketing

World Series On Research Methodology

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Big retailers are developing different strategies to cope with increasing competition in the merchandise sector and they invest in services innovation, opening their shops to different services which are often not linked to their main activity.

ABOUT THE AUTHOR Avinash Chiranjeev

Dr. Avinash Chiranjeev, M.S., Ph.D is the Head of the IT Division at the WIBP/IIEE International Network headquartered at New Delhi. He has been associated with the most important programmes of WIBP and IIEE related to computer assisted Non Formal and continuing Education Programme, Environmental Education Information Systems and Management, natural resources Database network besides organization and implementation of scientific and innovative researchers for the optimization of the available data.

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Bibliographic information

Title
Research Methodology in Retail Marketing
World Series On Research Methodology
Author
Edition
1st.ed.
Publisher
ISBN
9788171395842
Length
vi+312p., 23cm.
Subjects