This book represents the various aspects and elements that govern the tourism industry. The central objective of this book is to understand some realistic planning and promotional measures, establishing strategies, human resource developmental issues and other operating procedures in the management of tourism industry. The book gives answers to the these points: Why people travel and how that process can be further accelerated? How to examine the financial feasibility of tourism industry with economic impact assessment? To understand an existing tourism planning and patterns in the light of their viability, effectiveness, limitations and human resource management patterns. How to measure new "Mantra" for tourism leading to environmental sensitivity? How to establish management efforts and strategies, which will lead to Competitive advantage? The students of Master of Tourism management, Hotel Management, Travel agency training programme, would find this book useful. The study will also be of interest to the planners, policy makers, educators governments; universities and the bodies of professional accounts in the field of tourism, travel and hospitality trade.
ABOUT THE AUTHOR A.K. Raina
Dr. A.K. Raina born in Srinagar, J & K, in 1963, had his Master’s degree in commerce and tourism. Got his Ph.D. in commerce from Agra University. He taught at G.M. College, Srinagar and presently working as a Senior Lecturer at Dayanand (PG) College, Ajmer (Rajasthan). He did his Post Doctoral Fellowship at Florida International University, Miami, U.S.A. in Hospitality Management. Dr. Raina took Major Research Project sponsored by the UGC, New Delhi on Financial Feasibility of Tourism. Dr. Raina received recognition for his work on tourism from Tourism Planning Division Tabago House of Assembly, West Indies, in 1992, Paryatan Visheshgay Puraskar by the Department of Tourism, Art and Culture, Government of Rajasthan, in 1996, Fellowship on Heritage Tourism of Rajasthan in 1999, letter of appreciation form Kenya High Commission, New Delhi in 1999 and 2001 for research and training the Kenyan students. Dr. Raina has attended number of national and international journals. Besides dr. Raina’s books on Tourism Industry in Kashmir and Dawatnama has been highly appreciated in the academic circles. Presently dr. Raina is working on Eco-Tourism, for the “Save the Earth Planetâ€.
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