The Icfai University Press on Customer Retention Management: Concepts and Applications

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Retaining customers, particularly the profitable customers paves the way for repetitive purchase, resulting in staying ahead with sustained profitability even in a competitive situation. This requires putting their best practices and efforts forward, which would delight and build loyalty of their customers ultimately leading to customer retention. This book is an attempt to help marketers and associated practioners to better understand contemporary concepts, strategies, practices and applications, in the sphere of customer retention management. While the earlier part of the book include articles that offer several insights into the concept, strategy and practice of customer retention management, the later part presents various applications and solutions covering different industries through illustrative examples and cases. Also, it offers insights into successful strategies and solutions adopted by various global and Indian firms such as Tesco, Bharti Tel, etc. Besides helping industry practioners, CRM professionals and executives to understand the ample opportunities offered by the emerging customer retention concepts and practices, this book offers an immense learning value to the academicians, researchers and students of Marketing and Management.

ABOUT THE AUTHOR S. Jaya Krishna

S. Jaya Krishna holds an MBA degree from Sri Venkateswara University, Tirupati. Earlier, he worked as a faculty member in management at various business schools. At present, he is a faculty member and consulting editor at ICFAI Books, an affiliate of the ICFAI University. He is also the consulting editor for The ICFAI Journal of Supply Chain Management published by the ICFAI University Press. He is a regular contributor of articles to various magazines and journals published by the ICFAI University Press. He has already edited a few books, also published by the ICFAI University Press. His areas of interest are management information system, supply chain management, knowledge management, e business etc.

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Bibliographic information

Title
The Icfai University Press on Customer Retention Management: Concepts and Applications
Author
Edition
1st ed.
Publisher
ISBN
8131404757
Length
208p.
Subjects