The Passenger Car Market in India

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The passenger car segment of the Indian automotive industry has assumed great importance post-liberalization. In the 1990s, the Government of India opened the doors for the entry of foreign carmakers. The Automotive Mission Plan 2006-16, and Automotive Policy-2002, embody a mission to make India an automotive hub. According to the Society of Indian Automobile Manufacturers (SIAM), in the year 2007-08, over 1.5 million cars were sold in the domestic market. There are over 15 carmakers operating in India today, and the number of available car models/variants exceeds 100. An innovation par excellence the unveiling of Nano, the people s car has made the global car industry sit up and take notice of the mastery over frugal engineering displayed by an Indian carmaker. By the same token, the acquisition of Jaguar and Land Rover by Tata Motors speaks volumes for the enterprise and capability of an Indian major. In order to leverage the low cost of R&D and manufacturing in India, several global carmakers have already embarked on projects that signal their intention to make India a manufacturing hub to cater to the domestic and export markets. This book provides an up-to-date picture of the growth and dynamics of the passenger car segment in India. It also enables one to gain an insight into the prospects of the passenger car market in India in the context of recent developments.

ABOUT THE AUTHOR B.V.S Prasad

B V S Prasad is an Engineering graduate from IIT, Kharagpur and holds a Post Graduate Diploma in Business Administration from Indian Institute of Management, Ahmedabad. He has over 30 years of varied industry experience in Consultancy, HR, Finance, Production and Industrial Engineering areas. He is currently working as Senior Faculty Member at Icfai Business School Research Center, Chennai. His areas of interest include Soft Skills, Training and Development, MIS and Management Control Systems.

ABOUT THE AUTHOR K. Gowri Shankar

K Gowri Shankar holds an MA in Politics & Public Administration and an MBA from the University of Madras. Currently, he is working as a Faculty Associate at Icfai Business School Research Centre, Chennai. Prior to joining Icfai, he worked as Sales Manager in Tablets India Limited, Chennai and Ethnor Limited (a subsidiary of Johnson & Johnson) Mumbai, as Senior Client Support Manager in Career Development Foundation of Oman, Sultanate of Oman and as Assistant General Manager-Entertainment in MGM Group of Companies, Chennai. He has thirty years experience in marketing, sales and general management. His areas of interest are marketing, sales and business strategy.