Dynamics of Cross Cultural and Intercultural Communication

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This book, "Dynamics of Cross Cultural and Intercultural Communication" assists professionals communicate across cultures by promoting cross-cultural understanding and fostering communication. The book focuses on the need to develop the knowledge and skills to communicate more effectively in different cultural environments and to work more harmoniously with people from cultures other than their own. It covers the importance of language, written, non-verbal communication and negotiation to bridge the gap among people from different cultures. It highlights key elements western of eastern cultural concepts which illustrate the cross cultural differences or similarities that exist between them. The book has three sections. The articles in the first section of the book "Introduction" deals with the definition, various variables and theories of cross cultural and intercultural communication. This section discusses the cross-cultural differences, mistakes to avoid, and how to function in a multicultural team. A new model for cross cultural communication is also introduced in this section.

ABOUT THE AUTHOR B.V.S Prasad

B V S Prasad is an Engineering graduate from IIT, Kharagpur and holds a Post Graduate Diploma in Business Administration from Indian Institute of Management, Ahmedabad. He has over 30 years of varied industry experience in Consultancy, HR, Finance, Production and Industrial Engineering areas. He is currently working as Senior Faculty Member at Icfai Business School Research Center, Chennai. His areas of interest include Soft Skills, Training and Development, MIS and Management Control Systems.

ABOUT THE AUTHOR Srikant Kapoor

Srikant Kapoor holds a Master's degree in Business Management having dual specializations in Marketing and HR. He also holds first class diplomas in both Hotel and Sales management. He is currently working as Faculty Associate at Icfai Business School Research Center, Chennai. Prior to joining to Icfai he has taught Business Communication, Principles of Marketing, Consumer Behaviour, Advertising, Services Marketing and Human Resource Management for over six years at graduate and undergraduate levels in leading management institutes in National Capital Region. In addition, he has two years corporate experience in operations & sales in the hospitality industry, where he had considerable exposure to foreign guests.

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Bibliographic information

Title
Dynamics of Cross Cultural and Intercultural Communication
Author
Edition
1st ed.
Publisher
ISBN
9788131414750
Length
236p.
Subjects