Cruise Tourism: Indian and Global Perspectives

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An estimated 70,000-80,000 Indians set sail on different International cruises plus 55 cruise ships visit Indian ports (2007). Indian cruise tourism has seen a transition from travelling to a more complex fuzzy product i.e., which is dynamic, involves customization and personalization. Everyone who wants to venture out for a sea vacation on a cruise will enjoy the in-depth views of the business tourism and travel articles in this unique book. It is really amazing to read as to how much effort, imagination and work go in to create a perfect carefree cruise vacation. Marketing a cruise product includes creating the right blend of 5 Aâ€™s, e.g., attraction, amenities, accommodation, activities and access. The book is composed of selected articles on cruise tourism which are fascinating and delightful to all those interested in the travel and tourism business. Care has been taken to ensure that the facts and figures are sourced from internationally acclaimed and approved sources to present different perspectives to the readers. Key Features: Provides a researched compilation on Cruise tourism in India. Articles selected from highly reputed sources- Deloitte, CRISIL, WTO, WTTC etc. The book is logically divided into three sections: Introduction, Indian Scenario and the Lessons from International Experience and covers important contemporary issues in a unique perspective. New conceptual models like the Nine pointed star T’s – Temptation, Treasure, Team, Transit, Tenure, Technology, Theme and benefits and promotion strategies have been suggested to provide a deeper insight on cruise tourism.Happy Cruising!

ABOUT THE AUTHOR B.V.S Prasad

B V S Prasad is an Engineering graduate from IIT, Kharagpur and holds a Post Graduate Diploma in Business Administration from Indian Institute of Management, Ahmedabad. He has over 30 years of varied industry experience in Consultancy, HR, Finance, Production and Industrial Engineering areas. He is currently working as Senior Faculty Member at Icfai Business School Research Center, Chennai. His areas of interest include Soft Skills, Training and Development, MIS and Management Control Systems.

ABOUT THE AUTHOR Srikant Kapoor

Srikant Kapoor holds a Master's degree in Business Management having dual specializations in Marketing and HR. He also holds first class diplomas in both Hotel and Sales management. He is currently working as Faculty Associate at Icfai Business School Research Center, Chennai. Prior to joining to Icfai he has taught Business Communication, Principles of Marketing, Consumer Behaviour, Advertising, Services Marketing and Human Resource Management for over six years at graduate and undergraduate levels in leading management institutes in National Capital Region. In addition, he has two years corporate experience in operations & sales in the hospitality industry, where he had considerable exposure to foreign guests.